If you haven't seen this great plugin yet you are missing the boat my friend.
This thing does an amazing job of generating proper schema for all you old, and new, posts and pages on any WordPress site.
Schema is the way all the search engines want to learn about your site's pages and posts.
Each element of every website can be defined and described in it's own type of schema entry that provides exactly what Google and all the other search engines wants to know about your organization, your website, the content of each page and each image and video on every page.
Instead of making the search engines guess if you mean a dog or a person when you write about "Shepherds" on a web page.
With Schema you would have an entry describing the subject of the article and whether you were talking about the shepherds that went to Bethlehem or a German Shepherd puppy.
You can learn all about and it grab yourself a copy or two here.
