The smartphone is displacing stand-alone GPS receiver devices as a means to get destination directions… more so now that advertisers are delivering their messages linked to smartphone subscriber GPS signals.
More than 40 percent of all smartphone owners use their mobile devices to get turn-by-turn directions, according to data from Compete, a Web analytics firm. For iPhone users, the figure is even higher, eclipsing 80 percent.
High-end phones like the BlackBerry from Research in Motion and the new Palm Pre increasingly come equipped with features common in portable navigational devices, like spacious touch-sensitive screens, intuitive menu designs and improved audio capabilities.
IN FACT: 71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day.
These findings have been compiled from “The Mobile Movement: Understanding Smartphone Users,” a study for Google conducted by Ipsos OTX.
At the local level: 95% of smartphone users have looked for local information. 88% of these users take action within a day, indicating these are immediate information needs. 77% have contacted a business, with 61% calling and 59% visiting the local business.
Purchase-driven Shoppers: Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process. 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer. 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones. 70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store business.
Locimobile and GTX Corp offer delivery options to merchants, advertisers and smartphone users unparalleled in the emerging millions of markets of one proximity couponing business.
More than 40 percent of all smartphone owners use their mobile devices to get turn-by-turn directions, according to data from Compete, a Web analytics firm. For iPhone users, the figure is even higher, eclipsing 80 percent.
High-end phones like the BlackBerry from Research in Motion and the new Palm Pre increasingly come equipped with features common in portable navigational devices, like spacious touch-sensitive screens, intuitive menu designs and improved audio capabilities.
IN FACT: 71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day.
These findings have been compiled from “The Mobile Movement: Understanding Smartphone Users,” a study for Google conducted by Ipsos OTX.
At the local level: 95% of smartphone users have looked for local information. 88% of these users take action within a day, indicating these are immediate information needs. 77% have contacted a business, with 61% calling and 59% visiting the local business.
Purchase-driven Shoppers: Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process. 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer. 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones. 70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store business.
Locimobile and GTX Corp offer delivery options to merchants, advertisers and smartphone users unparalleled in the emerging millions of markets of one proximity couponing business.
